Ad Measurement Intern
Internships | New York | ID: 8247
Ad Measurement Intern
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
Ad Measurement team builds measurement and research strategy to help our advertisers succeed on Roku. This includes developing and executing a wide range of analytics, research and measurement projects by working closely with the sales and measurement vendors. As the Ad Measurement Intern, you'll have firsthand experience supporting quantitative and qualitative studies and presenting results. The right candidate for this role loves to work with multiple stakeholders and lead projects that focus on using data to tell a story.
This role is for the Summer 2023 Internship and would eventually be based in New York City, NY.
For New York Only - The estimated hourly rate for this position is between $20 and $50 per hour.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, life insurance, disability benefits, parental leave, and wellness benefits.
What you’ll be doing
- Help produce compelling audience insights across advertiser verticals to help close sales pitches, respond to RFPs, and complete industry narratives leveraging proprietary and syndicated data (i.e. .Simmons, Nielsen TV Ratings, etc.)
- Draft, help program, and draw insights from internal surveys to share with clients
- Proactively find stories, competitive analyses and industry insights to package and share with the ad sales team
- Support ad sales marketing in creating case studies and best practice collateral from past research studies
- Work cross-functionally with product, sales marketing, sales, and data science to execute against strategic initiatives such as pulling out key storylines using first- or third-party data
We are excited if you have
- Currently pursuing a BA/BS with a passion for media, advertising, research and technology
- Exceptional analytical, data and problem-solving skills
- Skilled data set analysis and presentation (using Excel and PowerPoint), including investigating and summarizing varied data sets and analytics reporting
- Experience with primary quantitative/qualitative research
- Familiarity or experience with SQL, SPSSS/STATA, Tableau, or similar tools is a plus
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.
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