Analytics Measurement Lead, Enterprise
Marketing | New York, United States | ID: 10493
Analytics Measurement Lead, Enterprise
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.
You will play an integral role in building our ad measurement strategy. This includes developing and executing against a wide range of analytics projects to help advertisers across various industries (CPG, Auto, Travel, etc) succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with first-party behavior data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.
The role demands a highly analytical mindset and strong curiosity to develop and support campaign measurement, and generate new insights for accelerating media investment. Candidates should excel in the technical aspects of analytics, with experience in campaign measurement and the ability to create narratives that provide recommendations and guidance to clients.
Our environment is fast-paced, requiring the ability to work autonomously with low oversight. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners.
For New York Only - The estimated annual salary for this position is between $117,000 and $140,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Derive insights and synthesize data into succinct narratives to inform client investment strategies and support campaign measurement.
- Lead quantitative analysis from start to finish, including data analysis, insights generation, visualization, and presentation to stakeholders.
- Develop, create and enhance first-party measurement solutions to enable campaign measurement and go to market strategy.
- Consult with key stakeholders to create learning agendas for testing advertising effectiveness.
- Conduct meta-analyses and create case studies using first-party data to educate clients and internal teams.
- Collaborate with marketing, sales, client service, product, and partnerships to execute strategic initiatives and develop scalable solutions.
We're excited if you have
- 4-7 years' experience in campaign analytics, attribution, measurement, or research, preferably in media (TV, video, digital).
- Expertise in SQL, Excel, PowerPoint, and basic statistics for preparing analyses.
- Experience with leveraging large-scale datasets and understanding of databases to derive key findings and answers.
- Familiarity with causal testing such as A/B testing and incrementality measurement
- Initiative and curiosity for research exploration.
- Effective communication skills in various settings and adaptability for different audiences.
- Ability to collaborate with cross-functional teams and build strong relationships.
- Capability to work independently, prioritize effectively, and act with urgency.
- Experience leveraging AI for productivity and analysis is a plus.
- Knowledge of data visualization tools such as Tableau and Looker is a plus.
#LI-KR3
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Application
Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.
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