Content Marketing Manager, Canada

About The Role 

You will join The Roku Channel marketing team that is building a world-class, free content offering for Roku customers. This role will develop and drive the content marketing strategy and campaign execution for the Canadian market.  As a content marketer you will work cross-functionally with Partner Management, Creative, Media, Editorial, Research, Analytics, PR and Content Acquisition teams to develop best in class digital content marketing campaigns. You will be able to draw insights from data and translate into actionable and scalable plans for future campaigns. To be successful in this role you must be innovative, creative, highly driven and a problem solver. 

 
What You’ll Be Doing 

• Strategize, develop, and execute cross-channel marketing campaigns that drive engagement and user acquisition across a variety of content verticals (Live, TV, Movies, Roku Originals and Kids & Family) for The Roku Channel and Roku platform. 
• Brief and lead campaign development with creative team and/or agency. 
• Collaborate and partner with internal and external teams including partner management, editorial, content operations, creative team, core analytics, media managers and external partners to develop and execute 360 campaign. 
• Partner with analytics to measure, test, optimize campaigns towards growth and engagement goals and marketing strategies. 
• Analyze and communicate marketing performance and learnings to stakeholders. 
• Self starter. 
• Must be flexible with different working timezones.

We’re excited if you have 

• 4-6+ years of developing and executing 360 (digital) content campaigns in entertainment, content distribution, network, or streaming entertainment industry. 
• Strategic insight into the current state and future direction of content and consumption trends in Canada. 
• Curious creative mind and strong eye for visual design. 
• Ability to assess, optimize and interpret campaign performance. 
• Understanding of digital (performance) media. 
• Proficiency in analytics to make data-driven decisions. 
• An innate ability to keep up with, and understand what is relevant, on-trend, and outdated. 
• Must be detail oriented
• Must be able to thrive in fast paced environment.

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