Director, Planning & Analysis

Program Management  |  New York  | ID: 8413 

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Director, Planning & Analysis

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role

At Roku, we make decisions based on data. Customer Strategy and Planning (CS&P) at Roku works across the business to ensure that investments in customer behavior (including purchase, subscription, viewing habits, etc.) are evaluated based on how they will enhance the customer experience. One of the ways we evaluate the experience is with Customer Lifetime Value (CLV).  By presenting our users with a great experience, they will value the platform and Roku experience even more.

The person will lead the planning function within the Customer Strategy & Planning team.  This role will work across multiple business groups in supporting the analysis, sizing, and prioritization of high impact business initiatives to drive growth and increase customer lifetime value (CLV).  Key activities will include developing models for sizing and forecasting business opportunities and risks, coordinating planning with FP&A, and helping the Strategy and Planning team collaborate with various teams across Roku to execute new programs. This role will also be instrumental in tracking the impact of these initiatives and developing ongoing reporting

This role reports to the Vice President, Strategy & Planning for Roku’s consumer team.

For New York Only - The estimated annual salary for this position is between $205,000 and $394,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

  • Lead Planning team focused on driving high impact companywide initiatives, exploring new areas for investment that may generate high CLV return
  • Partner with Customer Intelligence, and various business and analytics teams to develop proformas and models for new opportunities, and A/B testing priorities. Work closely with FP&A to ensure proper sizing and NPVs
  • Lead prioritization discussions that will shape roadmap development. Coordinate with other business areas to ensure proper prioritization and alignment
  • Collaborate with FP&A and CS&P team leads to set CAC targets based on CLV for specific customer acquisition, winback, upsell or incentive programs
  • Provide structured reporting to support CS&P KPIs, including churn reporting, monetization growth & forecasting, and ROI reporting
  • Work with international team to provide similar KPIs and benchmarks for newer markets, providing guidance and planning support as needed
  • Monitor key industry and economic factors to determine potential impact on CLV models, revenue streams, and long-term planning. Collaborate with FP&A and Analytics teams to ensure trends are incorporated where appropriate

We're excited if you have

  • 10+ years of MP&A, FP&A or similar planning experience, ideally with D2C SVOD and AVOD experience
  • Experience building a planning team supporting multiple business areas and objectives
  • Extensive experience working with Customer Lifetime Value, including a deep understanding of methodology, use cases, and implications for forecasting
  • Deep understanding of growth marketing and growth product strategies and tactics
  • Ability to communicate issues and facilitate problem resolutions
  • Ability to understand complex business drivers, produce high-quality analytics and communicate results effectively
  • Strong communicator and collaborator across multiple departments with a service-oriented business partnering approach
  • Thrives in a dynamic and evolving environment
  • Innovative thinker
  • Advanced ad-hoc financial modeling skills
  • Advanced Microsoft Excel and PowerPoint skills
  • Highest standards of accuracy and precision; highly organized

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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