Manager/Sr. Manager, Performance Media (Owned & Operated Marketing)

Marketing  |  Santa Monica  | ID: 7992 

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Manager/Sr. Manager, Performance Media (Owned & Operated Marketing)

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

The Role:

The revolution won’t be televised. It will be streamed. Want to help us build it?

As the Manager of the Owned & Operated Media team, you will lead a team of performance media managers who specialize in using Roku’s owned & operated media (e.g. display banners on Roku devices) to grow viewership of The Roku Channel. As the O&O channel owner, you will act as an internal consultant to Brand and Originals Marketing teams to drive new user acquisition as well as engagement of active & lapsed users. You should have a growth/performance marketing background and hands-on-keyboard experience executing campaigns. You will work closely with our Ad Product Management and GTM teams, providing feedback to enhance existing solutions, and partner with Ad Operations, Design, and Analytics to ensure that campaigns are launched and tracked successfully. The ideal candidate is highly analytical and comfortable leveraging self-service reporting dashboards to lead media strategy and campaign optimization. This role reports into our Senior Manager of Ad Product Marketing.

 

What You’ll Be Doing:

  • Drive campaign efforts for The Roku Channel from strategy through execution while partnering with cross functional teams including Ad Ops, Product, Marketing, Creative and Analytics teams.
  • Provide recommendations to increase awareness and viewership of our TRC content.
  • Monitor campaign delivery and performance while advising on optimizations to maximize outcomes.
  • Have a keen understanding of Roku's ad products and campaign execution capabilities.
  • Craft thoughtful recommendations of new tactics that are backed by data and can elevate performance against our KPIs.
  • Host planning calls with Marketing teams prior to planning schedule & ad hoc campaigns.
  • Ensure all campaigns are being captured correctly in our internal reporting tools.
  • Define and build all audience segments, provide targeting recommendations per campaign strategy and capabilities.
  • Collaborate with Product Marketing to prioritize product roadmap efforts to help scale business efforts.

 

We’re Excited if You Have:

  • 8+ years of experience in Performance/Growth Marketing or Paid Media.
  • Experience leading cross-functional teams, both directly and indirectly, with proven ability to develop junior staff.
  • Knowledge of the OTT streaming landscape – AVOD & FAST, SVOD, TVOD, etc.
  • Familiar with commercial digital ad serving tools for video and display such as Google Ad Manager.
  • Experience making data-driven marketing decisions to improve and optimize campaigns.
  • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic environment.
  • Ability to operate and thrive under tight timelines and ability to pivot with ease.
  • Flexibility; the desire to pivot in real-time with ability to have a creative approach to problem solving - finding the yes rather than saying no.
  • Team-player attitude, with strong communication and organizational skills.
#LI-BD1

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to rokuhr@roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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