Product Marketing Manager

Product Management  |  San Jose  | ID: 8357 

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Product Marketing Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role 

We are looking for a talented Product Marketing Manager who has a passion for entertainment. This position will help drive the global go-to-market strategy (GTM) and product launches for the Roku streaming players and audio business lines and will include a diverse range of marketing activities. The candidate should enjoy working in a dynamic, fast paced environment in a highly competitive marketplace. 

This role will support overall global product positioning and messaging, packaging, and retail sales for product launches. The candidate should be comfortable in a team environment and in an individual, self-sufficient role. The candidate should have a proven track record of launching new consumer products and delivering desired results. The ideal candidate has global marketing experience, strong packaging experience, excellent project management skills, outstanding written and verbal communication skills, great attention to detail, and is a creative problem solver. You get bonus points if you have previously worked on streaming devices or in the entertainment industry.

For California Only - The estimated annual salary for this position is between $170,000 and $180,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you’ll be doing 

  • Support the Product Marketing Director with global positioning and messaging for product offerings 
  • Oversee packaging from end-to-end (research to structure to messaging). Lead packaging artwork and in box collateral development, and execution
  • Coordinate the launch of new products and manage the cross-functional implementation
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Write creative briefs for the internal creative and copywriting teams. Project manage the development of those marketing assets (i.e., videos, copy documents, retail messaging, sell sheets) 
  • Work with retail marketing to create online and in-store materials (shippers, end caps) that support a cohesive brand/product message
  • Review audio partners 3rd party packaging and marketing assets to ensure they follow brand messaging and legal guidelines
  • Skilled at focusing on desired results, determining what is important and urgent, clarifying next steps and prioritizing work effectively to meet deadlines and achieve desired results

  

We’re excited if you have 

  • A bachelor’s degree in business, marketing, or communications 
  • 7+ years of marketing experience in global consumer products  
  • Packaging or similar collateral experience is required 
  • Ability to prioritize tasks and multitask in a fast-paced environment 
  • High attention to detail and proven ability to manage multiple, competing priorities concurrently 
  • Proven ability to recruit and manage resources across multiple marketing disciplines (e.g., PR, web marketing, demand generation, engineering) to execute high impact marketing  
  • Outstanding speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others 
  • Strong skills in project management and asset management tools 
#LI-RR1 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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