Senior Analyst, Engagement, Churn & Retention
Subscriptions | New York, United States | ID: 10594
Senior Analyst, Engagement, Churn & Retention
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Subscriptions Business Insights team is at the forefront of driving data-driven decision-making for Roku’s Subscriptions business. This team is responsible for building out the data and information suite that the Subscriptions business runs on: the metrics, KPIs, reports, dashboards, deep-dive analyses, and more. By working closely with cross-functional teams, including Core Analytics/Data Science and Engineering, the Subscriptions Business Insights team will be a key enabler of growth and contribute to Roku’s success.
About the role
Roku is seeking a Senior Analyst, Engagement, Churn & Retention to help shape and accelerate the next phase of subscriber success across our subscription ecosystem. This role sits at the heart of how Roku keeps users engaged, reduces churn, and builds long-term retention - both within individual SVOD services like Disney+ and Paramount+, and across the broader Roku Subscriptions platform.
You’ll define and track the metrics that matter, uncover the drivers of engagement and churn, and partner across teams to design strategies and experiments that maximize subscriber lifetime value. Your insights will directly inform high-stakes decisions at the intersection of Product, Marketing, Analytics, and Strategy, ensuring Roku builds lasting subscriber relationships.
For New York Only - The estimated annual salary for this position is between 170,000 - 219,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Define engagement and retention priorities: Identify the most impactful opportunities to increase engagement, reduce churn, and improve long-term retention across both partner-specific subscriptions and Roku Pay subscribers.
- Build and own reporting: Develop a unified framework to monitor subscriber health - including engagement, churn, retention, reactivation, and lifetime value.
- Churn diagnostics: Diagnose churn drivers across content, product experience, pricing, and user segments, and translate findings into clear business actions.
- Engagement-driven insights: Analyze how user behaviors (viewing, product usage, feature adoption) drive churn or retention outcomes.
- Experiment and optimize: Partner with Product and Core Analytics to design, analyze, and interpret A/B tests focused on reducing churn and increasing engagement.
- Model subscriber economics: Build scalable processes that connect engagement and churn to lifetime value and subscription health.
- Maintain a platform-wide view: Ensure Roku retains users even as they switch between SVOD services (e.g., from Paramount+ to Peacock).
- Cross-functional leadership: Collaborate with Product, Recommendations, Marketing, Finance, Partner Growth, and Subscriptions to align churn and retention strategies with Roku’s strategic goals.
- Influence through storytelling: Deliver compelling dashboards, presentations, and narratives that connect engagement, churn, and retention to subscriber and revenue impact.
- Operational excellence: Bridge technical expertise (Core Analytics, Data Engineering) with business stakeholders to ensure churn and retention data is actionable and trusted.
- Champion a churn-aware culture: Promote engagement and churn insights as a foundation for subscription success across Roku.
We’re excited if you have
- 8-10+ years of professional experience, with at least 5 years working in a subscription-driven business.
- Proven experience developing and executing churn reduction and retention strategies in complex, cross-functional environments.
- Advanced analytical skills, including SQL expertise and comfort working with large, complex datasets.
- Strong Tableau skills, with the ability to build interactive dashboards that track churn, engagement, and retention.
- Strong modeling ability in Excel.
- Exceptional communication and data storytelling skills; able to translate churn and engagement insights into executive-ready narratives and presentations.
- Experience designing, running, and interpreting A/B tests in partnership with Product and Analytics teams.
- Highly collaborative, with the ability to influence and align diverse teams around churn, engagement, and retention goals.
- Comfortable navigating ambiguity and prioritizing the highest-impact work in a fast-paced environment.
- Passionate about user experience, engagement, and creating long-term value for both subscribers and the business.
- Bachelor’s degree in a quantitative or business-related field (Economics, Business, Marketing, Analytics). MBA or advanced degree is a plus.
#LI-OR1
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Application
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