Senior Media Strategy & Performance Manager

Marketing  |  Santa Monica  | ID: 7996 

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Senior Media Strategy & Performance Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the Role 

The Sr. Media Strategy & Performance Manager is responsible for leading the development of comprehensive media strategies that drive streaming hours, subscriptions, and engagement by effectively & efficiently using owned and operated media. This role works across multiple teams and will need to be comfortable using data to make the most effective & agnostic media plan. 

What you'll be doing 

  • Develop and execute successful performance marketing strategies to manage on & off device marketing effectively and efficiently for TRC AVOD & Premium Subscriptions content 
  • Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions 
  • Partner with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the strategy 
  • Be the liaison with the product, analytics, and engineering teams on all media capabilities, measurement, and attribution projects ensuring requirements are defined and implemented 
  • Utilize analytics and platform tools to track and optimize KPIs 
  • Reports performance to Marketing and TRC PS Partnership senior leadership 
  • Collaborate with various departments across the company including marketing, editorial, ad sales, and endemic team on the execution of key industry events 
  • Have a keen understanding of Roku’s ad products and campaign execution capabilities 
  • Live and breathe entertainment and streaming TV 
  • Ensure all campaigns are being captured correctly in our internal reporting tools 
  • Collaborate with Product Marketing to prioritize product roadmap efforts to help scale business efforts 

 

We're excited if you have 

  • 4+ years in omni-channel & performance marketing 
  • In depth understanding of the Streaming TV landscape  
  • Experience working on omni-channel campaigns in entertainment or streaming TV is strongly preferred 
  • Media planning experience required 
  • Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders 
  • Translate business goals and synthesize them into an effective high level campaign strategy 
  • Experience making data-driven marketing decisions to improve and optimize campaigns 
  • Experience developing content engagement campaigns at a media, streaming or subscription service a plus 
  • Sport marketing experience a plus 
  • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment 
  • Ability to work collaboratively and cross-functionally in a fast-paced ever-changing environment 
  • Highly organized and comfortable managing multiple work streams at once 
  • Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world 
  • Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible 
  • Ability to operate and thrive under tight timelines and ability to pivot with ease 
  • Must have strong strategic, analytical, and interpersonal communications skills 
  • Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms 
  • Bachelor's degree in Marketing, or equivalent field required 
  • Position may require travel 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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