Senior Product Manager - Marketing Technology- Data and Machine Learning

Product Management  |  San Jose  | ID: 8072 

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Senior Product Manager - Marketing Technology- Data and Machine Learning

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role

  • Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on our investment in Marketing Technology that allows Roku customers to stay informed on the best and most relevant content as well as the hot new devices available to enhance their streaming experiences.
  • Roku is looking for a senior and seasoned product manager to lead the development of the next generation of Marketing Technology (MarTech) that helps marketers create data driven omni-channel personalized experiences.
  • As a senior product manager in the Roku’s Marketing Technology product team, reporting into the director of product for Marketing Technology, you will lead the charge on developing solutions that allow for automated and personalized marketing messages that reach the customer at the right time on the right channel. You will work closely with stakeholders from cross-functional teams – engineering, UX, operations, sales, product marketing, legal - to arrive at comprehensive product requirement specs.
  • The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution. You should be a gritty problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations. The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs.

 

What you’ll be doing

  • Conduct customer interviews with Marketing and Marketing Ops stakeholders to understand needs and use cases at a detailed level
  • Assess product opportunities and develop business cases for new products and features
  • Develop a roadmap for building Machine Learning models for Marketing and/or working with other Machine Learning teams throughout Roku to integrate into the MarTech stack
  • Establishing data contracts with partnering teams and ensuring data governance policies are implemented and adhered to.
  • Author PRDs, feature guides and release plans to enable the team to develop products on time and within budget
  • Work with internal teams to ensure customer data is being captured in a way that can be utilized by marketing for targeting and personalization
  • Drive feature prioritization, process improvements, and product development with an eye on key KPIs
  • Employ rapid prototype and other iterative methodologies to create, test and iterate product designs
  • Proactively provide customer and business context to engineering team
  • Manage 3rd party technology vendors to ensure SLAs are being met and feature roadmaps align to business needs
  • Provide thought leadership and lead extended cross-functional team – including engineering, analytics, sales, marketing, operations, finance and legal – to deliver on product objectives
  • Stay on top of MarTech, AdTech, and general technology trends; translate them into POVs, share with product and business teams, devise ways to assimilate trends internally

 

We’re excited if you have

  • 8+ years of experience in product management building enterprise software and solutions
  • Domain expertise in MarTech, AdTech, CRM, CDPs, and/or DMPs
  • Product experience specific to Machine Learning Model generation
  • A familiarity with various data warehouse and data streaming technologies.
  • An extraordinarily high level of customer empathy
  • Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
  • Practical knowledge of Experimentation, A/B Testing and Lift Measurement
  • Data-driven and an entrepreneurial self-starter who deals well with ambiguity
  • Experience in working with marketers, marketing operations, data scientists and data analysts
  • Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
  • Excellent problem-solving skills and ability to work independently
  • Minimum of a bachelor’s degree (preferably in engineering); MBA preferred
  • Based in San Jose with the ability and willingness to travel
#LI-BD1

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to rokuhr@roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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