Social Media Intern

Internships  |  San Jose  | ID: 8393 

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Social Media Intern

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

Social Media Intern

About Roku Inc.: Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and audio products are available in select countries around the world through direct retail sales and licensing arrangements with TV brands and service operators.

The Role:

The Social Media Intern carries the brand voice of Roku on social media channels and is actively replying to customers and on other industry accounts to build community and increase Roku’s social following. This person is responsible for driving the brand’s social media presence and keeping it fun and engaging for both customers and prospects. The Social Media Intern collaborates closely with other members of the and marketing team within the organization to increase the relevance and usefulness of social media within Roku’s engagement marketing mix.

This position will be based in San Jose, CA.

Responsibilities:

  • Drive social media ideation and execution with the goal of growing Roku’s brand presence and consumer following across social channels
  • Create social content to promote Roku devices, the Roku OS, and programming on Facebook, Twitter, Instagram, TikTok, YouTube, the Roku blog, and others
  • Own community management across all social channels and report on effectiveness
  • Write articles about Roku products and programming for the Roku blog
  • Manage the editorial calendar and all online content including the creation, drafting, and scheduling of posts
  • Monitor our channels and send out weekly social listening insight reports
  • Work with in-house creative teams to create social assets
  • Track and report key social media metrics
  • Communicate knowledgably about the Roku streaming platform and Roku products – including a firm grasp of key partners and their content
  • Live and breathe entertainment, pop culture, and streaming TV

 

We’re excited if you have/are

  • Strong judgement and attention to detail
  • Solid communication skills with a love for writing
  • A keen sense of what’s popular and buzz-worthy when it comes to pop culture of TV and entertainment
  • Experience working on social media campaigns in entertainment or streaming TV is strongly preferred
  • Knowledge and understanding of how to work social media campaigns, particularly with talent, brands, or IP
  • An ability to think strategically, but can recognize when to roll up their sleeves and get tactical, from drafting copy to scheduling posts
  • Keen understanding of social media ethics
  • Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
  • Proactively seek opportunities that align to social media priorities and goals
  • Able to independently structure and manage workflow and priorities
  • Data driven, and proficient in social media analytics and measurement
  • Comfortable with tools and software including Sprout Social, WordPress, Google Analytics, and others
  • A firm understanding of SEO and what’s required to optimize blog posts for search engines

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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