Sr. Subscriptions Marketing Manager

Marketing  |  New York  | ID: 8470 

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Sr. Subscriptions Marketing Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the Role

The Growth Marketing and Merchandising team is seeking a multi-faceted Sr. Subscriptions Marketing Manager who will develop and execute end-to-end subscription marketing initiatives. This individual will own and execute marketing strategies around subscription partner launches, promotional campaigns, and drive growth throughout the customer lifecycle. This role is highly collaborative, cross functional, and requires a strong mastery of data and analytics.

Under the direction of the Director, Subscriptions Marketing, you will develop and continually optimize the overarching marketing strategy for multiple subscription partners. You will play a lead role in shaping and implementing the growth marketing strategy to drive new customer acquisition and increase client retention, while obsessing over the metrics and delivering measurable results. You will focus on scaling our business through continued evolution and improvement of our marketing efforts and customer lifecycle programs. You should have hands-on experience developing, planning, launching, and analyzing customer acquisition and retention programs to drive sustainable and efficient CAC at scale.

The ideal candidate will have strong a marketing background, partner management and relationship building skills, and can analyze, interpret, and apply performance data. You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of solid insight-driven strategy. Subscriber marketing experience is required; streaming experience is a plus.

For New York Only - The estimated annual salary for this position is between $60,000 and $180,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

  • Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value
  • Own the strategy, planning, execution, and measurement of marketing campaigns that drive revenue and increase retention
  • Be the end-to-end manager of campaign strategy, execution, and reporting for monetization campaigns across multiple consumer touchpoints including, but not limited to display, video, email, web, and push.
  • Leverage offers to new and existing subscribers to acquire customers, drive conversion, mitigate churn, generate win-back, and upsell subscribers
  • Partner with creative, lifecycle and brand marketing teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
  • Manage all day-to-day communications with partners, including monthly and quarterly business reviews
  • Develop strategies to communicate, promote, and evaluate partnership opportunities on behalf of the organization
  • Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, and measure and track all campaigns and tactics
  • Report on and analyze campaign performance to drive continuous improvement and testing
  • Review test insights and make recommendations for future testing/optimization, testing variables including offer, copy/messaging, targeting and segmentation, creative, and touchpoints
  • Identify opportunities to use first and third-party data to inform decisions, and partner with insights and data teams to identify and activate against key cohorts

We're excited if you have

  • 8+ years of experience in the media or technology space preferably in entertainment or SVOD subscription business
  • Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
  • Knowledge of partnership marketing with focus on subscriptions
  • Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
  • Advanced knowledge in data visualization tools (Looker/Tableau), project management tools (Airtable, Asana), Excel and PowerPoint
  • Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
  • Demonstrated experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
  • Extensive subscription, direct-to-consumer, and streaming knowledge
  • Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
  • Excellent communication and interpersonal skills, both written and oral
  • Highly analytical, commercially minded, and proactive individual with strong presentation skills and the ability to step back to see the bigger picture and simplify the complex
  • Demonstrated ability to develop and drive strategic marketing plans for large, complex organizations

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to People@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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