Sr. Subscriptions Marketing Manager

About the Role

The Growth Marketing and Merchandising team is seeking a multi-faceted Sr. Subscriptions Marketing Manager who will develop and execute end-to-end subscription marketing initiatives. This individual will own and execute marketing strategies around subscription partner launches, promotional campaigns, and drive growth throughout the customer lifecycle. This role is highly collaborative, cross functional, and requires a strong mastery of data and analytics.

Under the direction of the Director, Subscriptions Marketing, you will develop and continually optimize the overarching marketing strategy for multiple subscription partners. You will play a lead role in shaping and implementing the growth marketing strategy to drive new customer acquisition and increase client retention, while obsessing over the metrics and delivering measurable results. You will focus on scaling our business through continued evolution and improvement of our marketing efforts and customer lifecycle programs. You should have hands-on experience developing, planning, launching, and analyzing customer acquisition and retention programs to drive sustainable and efficient CAC at scale.

The ideal candidate will have strong a marketing background, partner management and relationship building skills, and can analyze, interpret, and apply performance data. You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of solid insight-driven strategy. Subscriber marketing experience is required; streaming experience is a plus.

For California Only - The estimated annual salary for this position is between $60,000 and $180,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value
• Own the strategy, planning, execution, and measurement of marketing campaigns that drive revenue and increase retention
• Be the end-to-end manager of campaign strategy, execution, and reporting for monetization campaigns across multiple consumer touchpoints including, but not limited to display, video, email, web, and push.
• Leverage offers to new and existing subscribers to acquire customers, drive conversion, mitigate churn, generate win-back, and upsell subscribers
• Partner with creative, lifecycle and brand marketing teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
• Manage all day-to-day communications with partners, including monthly and quarterly business reviews
• Develop strategies to communicate, promote, and evaluate partnership opportunities on behalf of the organization
• Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, and measure and track all campaigns and tactics
• Report on and analyze campaign performance to drive continuous improvement and testing
• Review test insights and make recommendations for future testing/optimization, testing variables including offer, copy/messaging, targeting and segmentation, creative, and touchpoints
• Identify opportunities to use first and third-party data to inform decisions, and partner with insights and data teams to identify and activate against key cohorts

We're excited if you have

• 8+ years of experience in the media or technology space preferably in entertainment or SVOD subscription business
• Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
• Knowledge of partnership marketing with focus on subscriptions
• Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
• Advanced knowledge in data visualization tools (Looker/Tableau), project management tools (Airtable, Asana), Excel and PowerPoint
• Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
• Demonstrated experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
• Extensive subscription, direct-to-consumer, and streaming knowledge
• Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
• Excellent communication and interpersonal skills, both written and oral
• Highly analytical, commercially minded, and proactive individual with strong presentation skills and the ability to step back to see the bigger picture and simplify the complex
• Demonstrated ability to develop and drive strategic marketing plans for large, complex organizations