Consumer Insights Manager
Marketing | San Jose, United States | ID: 10640
Consumer Insights Manager
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we take pride in being a data-driven company that listens to our users. The Consumer Insights team represents the voice of the consumer, translating attitudes, behaviors, sentiment, and feedback into actionable insights that guide product, experience, and marketing decisions. As part of this team, you’ll join a highly collaborative, curious, and action-oriented group of strategic problem-solvers passionate about understanding the ‘what’ and the ‘why’ that drive consumer behavior and turning those insights into clear, measurable impact across the business.
About the role
Roku is looking for a dynamic Consumer Insights Manager to join the Global Consumer Insights team. In this highly collaborative, cross-functional role, this person will engage with various stakeholders to lead quantitative and qualitative research initiatives that inform consumer-centric product and marketing decisions critical to Roku's growth.
For California Only - The estimated annual salary for this position is between $88,000 - $160,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Proactively collaborating with product management, marketing, business development, and product development to understand business needs and deliver actionable insights that inform business decisions.
- Designing and managing all phases of quantitative and qualitative research initiatives across the entire lifecycle (concept development, feature refinement, go-to-market, launch, and post-launch) in the US and international markets.
- Leading research initiatives to inform the needs and pain points of Roku and competitive platform users.
- Creating and socializing insightful reports and presentations with meaningful narratives and actionable recommendations to various teams and levels across the organization.
- Evaluating new business opportunities and providing a strategic perspective.
- Leveraging traditional research methodologies and incorporating innovative research techniques to address business needs.
- Identifying actionable research needs that inform consumer-centric business decisions.
- Partnering with various cross-functional business teams to represent the voice of the consumer.
- Understanding and incorporating industry data that is available through secondary sources.
- Identifying and onboarding new vendors and managing existing ones.
We're excited if you have
- 8+ years of primary research experience.
- Bachelor's Degree, or Master's Degree, in related fields such as Consumer Research, Psychology, Sociology, Anthropology, Marketing, Consumer Behavior, and Market Research.
- Strong analytical problem-solving skills with a solid understanding of traditional and emerging qualitative and quantitative research methodologies.
- Outstanding writing and presentation skills, as well as the ability to persuade, inspire, and motivate others.
- Strong project management skills, with the ability to define, plan, and execute initiatives across a wide range of product areas.
- Passion for deeply understanding the consumer and translating those truths into meaningful business opportunities.
- Ability to synthesize multiple sources of information into meaningful conclusions and recommendations.
- High attention to detail without sacrificing a broad strategic perspective.
- Proven success in a fast-paced, collaborative, results-oriented environment, managing multiple projects in a timely manner.
- Ability to navigate through ambiguity, challenge assumptions, and proactively identify new opportunities.
- Prior experience in consumer electronics, streaming, and/or international markets is a plus.
#LI-SR2
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Application
Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.
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