Director, Ad Sales - Political, Advocacy and Government
Advertising | New York, United States | ID: 10766
Director, Ad Sales - Political, Advocacy and Government
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Advertising Sales team is responsible for driving ad revenue with Advertisers and ultimately enabling our clients to reach their business objectives.
About the role
This critical leadership role manages the Political, Advocacy and Government (PAG) business, owning a distinct P&L and setting a multi year product and go to market strategy tailored to the vertical. The leader operates autonomously, presents clearly to executives, and drives coordinated execution across Sales and Account Management, keeping teams aligned to measurable OKRs and outcomes.
The estimated annual salary for this position is between $360,000 - $396,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Motivate and lead a team of Individual Contributors to meet and surpass revenue goals.
- Sets PAG strategy, revenue goals, and team needs to the executive team with clarity and simplicity; secure buy in and influence outcomes.
- Own and grow a large, standalone P&L for PAG, driving revenue and margin while maintaining operational rigor.
- Anticipate evolving product needs 1–2 years out; develop a strategy and plan of attack tied directly to business impact and revenue upside.
- Define and socialize strategic plans and OKRs across Sales and Account Management; align teams and gain commitment to the vision.
- Communicate across diverse stakeholders with precision; operate fearlessly and autonomously to push nuanced, revenue driving initiatives unique to PAG.
- Works closely with key cross functional partners across product, legal, marketing, go-to-market, and other key stakeholders to define unique challenges to the segment and drive solutions
- Manage multiple concurrent workstreams, internal and external, and drive progress toward key goals.
- Navigate the programmatic ecosystem and a publisher’s role within it, accounting for intense policy regulation and scrutiny.
- Cultivate and leverage strong market relationships across diversified verticals; build trusted partnerships beyond political into advocacy/public affairs and government.
- Maintain relationships with DSPs and their political/government teams (traders, PAG leadership, sellers) to accelerate execution and unlock opportunities.
- Operate at both altitude and depth: roll up sleeves alongside the team to understand detailed mechanics while organizing layers of nuance.
- Run complex projects end to end; ensure stakeholder involvement, task adherence, and accountability through to completion.
- Thrive in ambiguity; convert unknowns into opportunity and forward momentum.
Leadership Competencies
- Empathetic, “we” oriented leadership that supports internal growth and individualized development plans; builds cohesion and trust.
- Influence and alignment: easily gain buy in, change minds, and rally cross functional partners around the vision and plan.
- Fearless autonomy: comfortable operating independently to advance nuanced revenue initiatives; makes clear decisions and owns outcomes.
- Systems thinking & prioritization: understands interdependencies across projects and how one initiative impacts another; sequences work to maximize progress.
How You’ll Work
- Align Sales and Account Management to shared OKRs and milestones; create transparency in goals, ownership, and timelines.
- Maintain a cohesive team culture while supporting the specialized needs of political/advocacy/government verticals.
- Translate ambiguity into actionable opportunities; structure plans, track progress, and remove obstacles.
- Model a collaborative, empathetic leadership style that emphasizes development, accountability, and results
We’re excited if you have
- Proven experience leading a large, standalone P&L distinct from other organizational P&Ls, with direct responsibility for revenue growth.
- Demonstrated success across diversified verticals and teams; deep market relationships spanning political, advocacy/public affairs, and government.
- Strong command of the programmatic ecosystem and publisher dynamics amid policy/regulatory constraints.
- Established relationships with DSP political/government teams (e.g., traders, leadership, sellers); able to collaborate to accelerate outcomes.
- Track record of leading teams with unique needs; creative approach to product/GTM fit and enablement where standard paths may not apply.
- Exceptional organizational skills: detail oriented, able to manage many projects simultaneously and drive to completion with stakeholder accountability.
- Executive communication: presents with clarity and simplicity; tailors message to diverse stakeholders and secures commitment.
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Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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