Manager, Web Marketing
Marketing | Santa Monica, United States | ID: 10653
Manager, Web Marketing
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Web Marketing team owns strategy and execution for Roku.com across devices and subscriptions, covering content governance, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis to drive business goals and conversion. They manage homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, coordinating with Product, Engineering, Performance Media, and Country Marketing to deliver high-quality, on-brand experiences globally.
About the Role
We’re looking for a Manager, Web Marketing to lead the strategy, roadmap, and execution for Roku.com’s global marketing experiences, with decision-making authority over homepage programming, content governance, SEO strategy, and the web experimentation roadmap. They will manage a team responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, ensuring high-quality, on-brand, and data-driven experiences across markets.
For California Only – The estimated salary range for this position is between $115,000 - $133,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing
- Oversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis
- Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework
- Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular readouts and action plans
- Work cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and operational efficiency
- Own the A/B testing program (tooling, hypothesis pipeline, governance) to drive funnel and conversion improvements
- Collaborate with analytics to ensure complete and accurate tagging; monitor dashboards, identify issues/opportunities, and drive continuous improvement
- Uphold compliance with privacy, security, accessibility (WCAG 2.1+), and performance standards; coordinate approvals with Legal/Policy
- Own the merchandising calendar for Roku.com, including SKU and promo setup, pricing/promo QA, and reseller locator accuracy
- Lead a team and manage agencies/vendors; set goals, coach performance, and define SLAs
- Contribute to annual planning, headcount/resource allocation, and tooling budget recommendations
We're Excited If You Have
- 10+ years of combined web marketing and production experience in ecommerce or online services; 3–5+ years of people leadership (hiring, mentoring, performance management)
- Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectiveness
- Strong program/project management skills in cross-functional settings; adept with complex timelines, dependencies, and stakeholder expectations
- Hands-on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight-driven decisions
- Familiarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets
- Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagement
- Experience with SEO best practices (on-page and technical)
- Ability to drive outcomes in a fast-paced environment; effective collaboration and working independently
- Bachelor’s degree or equivalent professional experience.
#LI-SSC
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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