Analyst, Inventory Enablement & Optimization, Political, Advocacy & Government (PAG)
Marketing | Santa Monica, United States | ID: 8756
Analyst, Inventory Enablement & Optimization, Political, Advocacy & Government (PAG)
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Inventory Enablement & Optimization team serves as the single source of truth for all areas of our business that have an inventory component, bringing together supply and demand side data to serve the needs of all platform deal stakeholders. We ensure Roku is monetizing its advertising inventory as efficiently as possible with a focus toward gross profitability.
About the Role
We are seeking an Analyst, Inventory Enablement & Optimization to join our PAG (Political, Advocacy & Government) vertical. This role will partner with the existing PAG Inventory Analyst to support the growing political advertising business across both Programmatic and Direct IO deal types. The ideal candidate will serve as a key partner to Sales, Client Services, and Ad Operations — ensuring that inventory is accurately forecasted, efficiently allocated, and optimized to maximize revenue for one of Roku's fastest-growing and most dynamic verticals.
For Santa Monica Only - The estimated annual salary for this position is between $100,000 - $120,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
What You'll Be Doing
Inventory Forecasting & Avails Management
- Process and analyze inventory availability (avails) requests via Salesforce for PAG advertisers across Direct IO and Programmatic deal types
- Validate avails against flight parameters (targeting, geo, dates, frequency, creative duration) and provide accurate inventory forecasts to Sales and Client Services teams
- Conduct Deal Desk approvals — reviewing that opportunities align with active avails requests and that all parameters match flight details
Campaign Pacing & Optimization
- Monitor campaign pacing within ad server UIs and consolidated pacing dashboards (Tableau/Looker)
- Troubleshoot under pacing campaigns using ad server UIs, avails tools, RAMS holistic optimization loss/filter reasons, sell-through reporting, and demand forecasts
- Provide weekly optimization recommendations to Account Managers via Salesforce Optimization Cases, flagging campaigns at risk and recommending actionable changes (priority adjustments, frequency cap changes, targeting modifications)
3P Supply Enablement & Programmatic Support
- Manage and optimize 3rd-party supply via RPM (Roku Partner Media), MCTV, and PMP deal setups for the PAG vertical
- Support PMP deal creation, blocklist management, adomain configurations, and inventory package targeting for political programmatic campaigns
- Collaborate with Ad Operations to ensure proper placement allocation, frequency caps, and priority settings at launch for PAG campaigns across OneView, GAM, and MCTV
Supply & Demand Analysis
- Conduct supply/demand analysis to identify inventory gaps, saturation risks, and revenue optimization opportunities within the PAG vertical
- Maintain and contribute to weekly reporting on display and video KPIs, sell-through rates, and closed/won ad buys
- Provide data-driven insights to Sales teams to support pipeline growth and competitive positioning against other political advertising platforms
Cross-Functional Collaboration
- Serve as a primary inventory point of contact for PAG Account Executives, Account Managers, and Client Services teams across multiple geographical locations (New York and West Coast)
- Collaborate with Ad Operations on campaign setup, launch readiness, and trafficking requirements specific to PAG (political creative compliance, disclaimer requirements, inventory package selection)
- Partner with the Programmatic IEO sub-team on demand facilitation and holistic optimization strategies for political supply
We're Excited If You Have
Required:
- 3-5 years of experience in ad operations, inventory management, media planning, or a related digital advertising role
- Strong proficiency in Salesforce (avails management, deal desk workflows, opportunity tracking)
- Experience with ad serving platforms and campaign management tools (e.g., OneView, Google Ad Manager, FreeWheel, or similar DSP/SSP platforms)
- Proficiency in Tableau or similar data visualization/reporting tools
- Strong analytical skills with the ability to interpret supply/demand data and translate it into actionable recommendations
- Understanding of programmatic advertising ecosystems (PMP, PG, Open Exchange) and Direct IO deal execution
- Experience managing 3P supply partnerships or programmatic marketplace operations (e.g., SSP deal configuration, whitelist/blocklist management)
- Excellent communication and organizational skills with the ability to manage multiple stakeholders across geographical locations
- Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP, data modeling)
Preferred:
- Experience working in political, advocacy, or government advertising (understanding of election cycles, political creative requirements, compliance regulations)
- Experience coordinating across multiple time zones and office locations
- Familiarity with CTV/OTT advertising inventory and ad call mechanics (CSAI/SSAI, RAMS)
- Knowledge of audience data management platforms and targeting strategies
- Experience with inventory forecasting tools and revenue-at-risk tracking
- Understanding of PAG-specific business rules (political disclaimers, bipartisan requirements, attestation processes, state-level advertising regulations)
#LI-SR3
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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