Director, Head of Programming - Frndly TV
Content | Denver, United States | ID: 11002
Director, Head of Programming - Frndly TV
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
The Director, Head of Programming at Frndly TV will shape the company’s content strategy and value proposition to drive subscriber growth, engagement, retention, and monetization. Working closely with Frndly TV’s senior leadership team and Roku’s content distribution organization, this role is responsible for developing and executing a programming strategy that strengthens Frndly TV’s position in the streaming space.
This role requires both strategic leadership and hands-on execution, including translating programming strategies into actionable acquisition plans and directly negotiating and closing content deals. The Director, Head of Programming will evolve Frndly TV’s content offering, using a deep understanding of the evolving pay TV landscape to maximize brand value and long-term business impact.
For Colorado Only - The estimated annual salary for this position is between $180,600 - $282,400 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off."
What you’ll be doing
- Own Frndly TV’s programming strategy, from market analysis and strategic planning through partner negotiations, deal structuring, and execution.
- Identify content gaps and evaluate new programming opportunities that support subscriber growth, engagement, and retention.
- Leverage viewership and performance data to inform strategy and licensing decisions and optimize content performance.
- Build and maintain strong relationships with content partners across and beyond the Roku ecosystem; serve as the primary point of contact for all Frndly TV content providers while driving long-term strategic partnerships.
- Collaborate cross-functionally with Marketing, Retention, Ad Sales, and Product to ensure content strategies support broader business objectives and are implemented effectively.
- Manage programming budgets, forecasts, and financial performance.
- Monitor and communicate content performance against defined KPIs to inform future investments and strategy.
- Develop a deep understanding of Frndly TV’s business model, subscriber base, and operational mechanics to inform programming decisions.
We’re excited if you have
- Proven ability to develop and execute content and programming strategies that drive measurable business outcomes.
- Strong understanding of the evolving pay TV, vMVPD, and streaming landscape.
- Demonstrated experience negotiating and closing content licensing agreements and partnerships.
- Highly data-driven, with the ability to translate audience insights and performance metrics into actionable decisions.
- Strong curatorial judgment and instinct for identifying high-potential content opportunities.
- Experience managing content budgets, forecasts, and ROI.
- Effective cross-functional collaborator and clear communicator with senior leaders and external partners.
- 12+ years of experience in programming strategy, content acquisition, or related roles within streaming, vMVPD, cable, or the broader entertainment industry.
- Bachelor’s degree; MBA or advanced degree preferred.
#LI-CU1
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.
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