Director, Subscriptions Growth
Subscriptions | Mexico City, Mexico | ID: 10637
Director, Subscriptions Growth
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Subscriptions team at Roku is focused on growing Roku’s subscriptions business by evaluating opportunities to better compete in the SVOD landscape and working cross-functionally to ensure the optimal execution of those initiatives. As the company’s core business team thinking about subscriptions, we are setting the strategy and vision for Roku’s SVOD business and partnering closely with internal teams such as Content Distribution, Partner Growth/Management, Marketing, Merchandising, and Product to bring the vision to life.
About the role
Roku is seeking an experienced and dynamic Business Development & Marketing Partnerships leader in Mexico focused on growing Roku-billed subscription video-on-demand (SVOD) services on the platform in territory. This role is critical to expanding our subscriptions presence, subscriber reach and subscription monetization opportunities by identifying, evaluating, and negotiating partnerships with local companies across a wide variety of industries across the subscription and billing landscape, such as telco, retail, financial services, payments to increase awareness and drive subscriber growth.
Additionally, this leadership role will help bring together and develop efficient and effective operational processes across all subscriptions resources in the market who support the overall growth of subscriptions. You will be the subscriptions business local Mexico market lead in bridging strategies, comms and culture with our global teams.
The ideal candidate will have deep expertise in subscription business models, a strong understanding of the entertainment and media landscape in Mexico, and a proven track record of operational execution in strategic partnerships. The role will also be a key touchpoint in connecting our US-based global subscription team with the cross-functional local team.
The role is in Mexico City, MX and requires strong professional level Spanish and English language proficiency.
What you will be doing
- Strategy Development in partnership with the global subscriptions growth team as well as Rokus broader Mexico market leadership team
- Develop and implement comprehensive subscription partnership strategies to drive subscription growth, engagement and monetization
- Identify, cultivate, and maintain strong ecosystem relationships with existing and potential future partners that align with Roku’s subscription growth strategy.
- Analyze market trends, competitive dynamics, and platform performance to identify new growth opportunities, refine strategies, and inform decision-making.
- Build a strong subscriptions team culture and environment focused on excellence and growth
Partnership Development:
- Identify, evaluate, and secure partnerships with local companies, including telcos, retail chains, payment and billing platforms (e.g., OXXO), and other relevant organizations.
- Develop marketing partnerships to amplify brand awareness and drive subscription sign-ups.
Strategic Negotiation:
- Lead negotiations to structure mutually beneficial agreements that align with business objectives and drive long-term growth.
- Collaborate with internal teams to ensure partnerships are strategically aligned with company goals.
Operational Execution:
- Oversee the implementation and operational management of partnerships, ensuring seamless execution and measurable results.
- Monitor and optimize partnership performance, leveraging data-driven insights to refine strategies.
Market Expertise:
- Leverage deep local knowledge of Mexico’s media and entertainment ecosystem to identify untapped opportunities and emerging trends.
- Stay informed about competitive activity and market dynamics to inform decision-making.
Cross-Functional Collaboration:
- Work closely with marketing, product, and operations teams to ensure alignment and integration of partnership initiatives.
- Serve as the primary point of contact for partners, fostering strong relationships, and ensuring ongoing collaboration.
We're excited if you have
- Minimum of 10+ years of experience in subscription business models, preferably within the entertainment and media industry.
- Proven track record of developing and executing successful partnerships in Mexico.
- Strong understanding of Mexico’s media and entertainment landscape, including key players, consumer behavior, and market trends.
- Exceptional negotiation and relationship-building skills.
- Strong operational and project management capabilities to execute and scale partnerships effectively.
- Analytical mindset with the ability to leverage data to inform decisions and optimize performance.
- Self-starter mentality
- Bachelor's degree in business, Marketing, Media, or a related field. Advanced degree preferred but not required.
#LI-SS1
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Application
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