Insights Marketing Manager

Marketing | New York, United States | ID: 10538 

     View more jobs

Insights Marketing Manager

Add to favorites Favorited View favorites

Teamwork makes the stream work.

 

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team 

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that help businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers delivers client strategies, research and insights, new product innovations, events, and experiences — all in service of Roku’s purpose to make TV better for everyone.

 

About the role

Roku is seeking a strategic and collaborative Insights Marketing Manager to join our Ad Marketing team. In this role, you will partner closely with our Corporate, Ad Measurement & Analytics, Ad Sales, and Growth Marketing  teams to bring data-driven storytelling to market.

You will lead the creation and management of high-impact deliverables that not only shape and strengthen Roku Advertising’s perception and influence within the industry, but also equip our sales teams with powerful, insights-driven resources to create new demand and accelerate revenue growth.  This role is ideal for a marketer who thrives at the intersection of data, storytelling, and cross-functional collaboration — and who can turn complex research into compelling brand stories that drive influence and action.

For New York Only - The estimated annual salary for this position is between $81,000 and $121,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you’ll be doing

  • Serve as the central steward of Roku Advertising’s insights, ensuring data and research are consistently leveraged to strengthen brand story, messaging, and positioning
  • Act as the primary liaison between Ad Measurement & Analytics, Ad Marketing, and Sales to align on data usage, storytelling opportunities, and strategic priorities
  • Partner with Brand and Demand Marketing on how insights are packaged and activated externally in social initiatives, events, and thought-leadership content
  • Manage and maintain core insights and data repository that anchor Roku Advertising’s brand narrative – partnering with Ad Measurement and Ad Marketing on updates, ensuring integration into messaging and materials, and driving alignment across teams
  • Lead development of seasonal insights reports in partnership with Ad Measurement & Analytics and Demand Marketing, surfacing powerful stories and trends about TV streaming and entertainment that reinforce Roku’s market leadership
  • Craft compelling sales narratives and education sessions that spotlight market trends, viewing behaviors and audience insights to support sales at key industry moments throughout the year
  • Support execution of third-party measurement studies, collaborating with cross-functional teams to bring to life
  • Support Roku’s participation in measurement and research industry associations, maximizing the value of membership and identifying opportunities to amplify Roku’s data and insights externally

 

We’re excited if you have

  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
  •  5+ years in marketing or insights in advertising, media or ad tech industries
  • Experience in B2B marketing for an advertising, streaming, or media company
  • Strong ability to translate complex data into compelling, brand-reinforcing narratives
  • Comfort working with both quantitative and qualitative insights
  • Knowledge of industry research sources (Nielsen, Comscore, eMarketer, etc.)
  • Excellent communication and presentation skills, with experience creating sales-ready materials
  • Strong organizational skills with the ability to manage multiple projects and stakeholders in a fast-paced environment
  • Proven ability to collaborate with and influence senior cross-functional stakeholders — including confidently presenting a point of view, pushing back when necessary, and advocating for the best outcome
  • Familiarity with advertising measurement, media research, or audience analytics
  • Proficiency with presentation and visualization tools (PowerPoint, Tableau or similar is a plus)
  • A fan of TV and culture

#LI-RD2

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time.

Apply   View more jobs

Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

Application

Additional questions (US)

Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to EmployeeRelations@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

Demographic Questions

Not You?

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time.

Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

Join our Talent Community

Not You?

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

Related Jobs

Content Operations Coordinator Mexico City
Senior Software Engineer, Search & Recommendations San Jose, California
Senior Business Systems Analyst Embassy Golf Links Business Park, Domlur, Bengaluru, Karnataka
Senior Software Engineer, Test (Automation) Embassy Golf Links Business Park, Domlur, Bengaluru, Karnataka
Senior Software Engineer Embassy Golf Links Business Park, Domlur, Bengaluru, Karnataka
Senior Manager, Early Careers Recruiting Oxford Road, Manchester, England
Senior Manager, Early Careers Recruiting Milton, Cambridge, England
Senior Manager, Partner Marketing Santa Monica, California