Inventory Optimization Analyst

About the Team 

The Revenue Operations team aims to align advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning, data analysis, system/tools utilization, and partnerships to optimize the monetization of advertising inventory. 

About the role 

The Inventory Optimization team owns the processes and analytics to maximize the value of Roku’s ad platform. This position sits within the Demand Facilitation team, which works closely with Client Services, Sales, and Product to drive ad forecasting, yield optimization, and build systems & processes for advertising campaigns. This role is focused on Roku’s programmatic business sector, presenting the ideal candidate with an opportunity to add rigor and take part in fast growing revenue stream. 
An Analyst should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The ideal candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the head of Demand Facilitation and is based in Santa Monica or New York. 

For Santa Monica Only - The estimated annual salary for this position is between $117,000 and $204,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing 

• Develop and maintain a strong understanding of Roku’s ad network along with trends in connected TV and new technologies that affect the buying discipline. 
• Establish highly collaborative, cross-functional relationships across the broader Roku organization, including Sales, Client Services, Data Analytics, and Product. 
• Prepare and develop inventory availability forecasts and reporting structures for video and display campaigns, with a focus on Roku’s DSP, OneView.  
• Provide campaign optimization recommendations that achieve campaign and platform KPIs. 
• Leverage Roku’s Big Data to produce actionable reporting for the business. 
• Audit current processes and identify opportunities to automate and streamline. 
• Validate forecast accuracy and develop methodology as business evolves and new products are introduced to market. 
• Distribute weekly and bi-weekly Inventory updates to Product and Senior Management to inform revenue opportunity and inventory gaps. 
• Work closely with Product Management to help develop proprietary tools that solve inventory management issues across both direct and programmatic transaction types. 

We’re excited if you have 

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role. 
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience. 
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs. Experience with OTT/CTV a plus. 
• Excellent command of Excel, understanding of SQL (or willingness to learn) and working with large datasets. 
• Experience creating reports with data visualization platform like Tableau, Looker, etc. 
• Analytical, project management, and detail-oriented personality. 
• Self-starter, comfortable working autonomously in fast-paced, growing environment. 

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