Performance Marketing Manager (Retail & Paid Media)

About the team

This role is part of Roku’s Device Marketing team and will be focusing on driving awareness, consideration, and conversion for Roku Devices, including Streaming Media Players, Smart Home Devices, and Roku TVs.  

About the role

The Performance Marketing Manager is responsible for leading the development of comprehensive media strategies and digital campaigns in the US market across paid and retail media channels with a focus on scaling and demonstrating ROI- positive lift. Platforms include (but not limited to): Best Buy, Walmart, Target, Affiliate, Google, Meta. 

The right candidate will have experience working on end-to-end media campaigns, including tactical components where needed, and have retail media experience.  

This role is highly cross functional, and you will need to be comfortable using data to make the most effective & agnostic media plan. 
 

What you’ll be doing

Overall: 

• You will support the cross-channel marketing strategy for Roku’s Device Marketing team working to drive our account acquisition and device sales via direct-to-consumer, and retail media channels.  
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities and changes in technology and consumer behavior. 
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Roku accounts determined by customer lifetime value (CLV), cost per acquisition (CAC) and return on investment (ROI) targets. 

DTC & Retail Paid Media: 

• Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid and retail media tactics using Roku's first party and third-party data to inform decisions while staying true to the Roku brand. 
• Work closely with external vendors and agencies to plan and optimize spend across channels toward driving efficient Roku account activations and prospects. 
• Build and manage campaigns in Google, Facebook, Best Buy (direct access), Walmart Connect, and other paid channels as needed. 
• Help manage the performance marketing budget and expenses working closely with senior management. 

Affiliate Marketing: 

• Manage relationship and act as the conduit between Roku’s Affiliate agency partner: CJ. 
• Manage Roku’s direct affiliate program; analyze, rebuild, and test different affiliate growth levers to grow Roku device sales on Roku.com. 

Analytics & Cross-Functional Collaboration: 

• Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions 
• Partner with analytics for all campaigns to provide consistent and actionable performance analysis, reporting, and insights that feedback into the strategy 
• Be the liaison with the martech team on all measurement capabilities, and attribution projects ensuring requirements are defined and implemented for each channel 
• Foster a culture of collaboration and teamwork, where everyone’s input is valued and respected.   

We’re excited if you have

• Bachelor’s degree (Marketing and/or STEM degrees preferred) 
• 4+ years in omni-channel & paid retail/performance marketing  
• Experience in paid media that drives Direct-to-Consumer and retailer ecommerce outcomes.  
• Expertise in pixel tracking, and campaign measurement attribution models.  
• Must have extremely strong strategic, analytical, and interpersonal communication skills 
• In-depth understanding of the streaming and connected TV landscape 
• Media planning experience required – ideal in Criteo, Best Buy Ads, Walmart Connect, Roundel, Google, Facebook 
• Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders 
• Translate business goals and synthesize them into an effective high level campaign strategy 
• Experience making data-driven marketing decisions to improve and optimize campaigns 
• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment 
• Highly organized and comfortable managing multiple work streams at once 
• Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world 
• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible 
• Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms – you'll be working in these every day 
• Advanced project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities. 
• Position may require travel 

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