Performance Media Manager

Marketing | Mexico City, Mexico | ID: 10345 

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Performance Media Manager

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role

The Performance Media Manager is an individual contributor role that is responsible for leading the development of comprehensive media strategies that drive streaming hours, subscriptions, and engagement by effectively & efficiently using owned and operated media. This role works across multiple teams and requires comfort in using data to create the most effective and agnostic media plan. 

 

What you'll be doing

  • Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal business areas  
  • Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions 
  • Partner with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the strategy 
  • Be the POC with the product, analytics, and engineering teams on all media capabilities and measurement projects, ensuring requirements are defined and implemented 
  • Utilize analytics and platform tools to track and optimize KPIs 
  • Report performance to Marketing and TRC PS Partnership senior leadership 
  • Have a keen understanding of Roku’s ad products and campaign execution capabilities 
  • Ensure all campaigns are being captured correctly in our internal reporting tools 

 

We're excited if you have

  • 4+ years in omni-channel & performance marketing 
  • In-depth understanding of the Streaming TV landscape  
  • Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred 
  • Comfortable working with ambiguity 
  • Media planning experience preferred 
  • Ability to extract actionable insights from data analysis and translate them into tasks for both marketing and technical stakeholders 
  • Translate business goals and synthesize them into an effective high-level campaign strategy 
  • Experience making data-driven marketing decisions to improve and optimize campaigns 
  • Experience developing content engagement campaigns at a media, streaming, or subscription service is a plus 
  • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment 
  • Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment 
  • Highly organized and comfortable managing multiple work streams at once 
  • Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws, and working in a cookie-less world 
  • Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible 
  • Ability to operate and thrive under tight timelines and the ability to pivot with ease 
  • Must have strong strategic, analytical, and interpersonal communication skills 
  • Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms 
  • Bachelor's degree in Marketing, or equivalent field, required 
  • Position may require travel 
  • AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work, or 2) are curious about Gen AI and have explored it.
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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time.

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Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to EmployeeRelations@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

Voluntary Invitation to Self-Identify

This is not required to submit your application.

Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time.

Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

Join our Talent Community

Not You?

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

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