Senior Manager, Partner Marketing
Subscriptions | Santa Monica, United States | ID: 10508
Senior Manager, Partner Marketing
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Roku’s Partner Marketing team blends creativity, data-driven strategy, and deep partner relationships to deliver breakthrough campaigns and maximize subscription growth. We collaborate across product, analytics, retail, and creative teams, architecting promotional offers, barter media deals, and tentpole activations that move users beyond app launching and into immersive, platform-driven content discovery.
By leveraging advanced analytics, AI-powered workflows, and strategic partnerships, we accelerate Roku’s leadership as the go-to destination for streaming entertainment. Our team thrives on innovation, operational rigor, and a shared mission to shape the future of TV for millions of viewers and partners.
About the Role
Reporting to the Senior Director overseeing Partner Marketing, this leadership role manages a dedicated team focused on developing promotional offers, negotiating barter media deals, and executing tentpole campaigns. The Senior Manager owns the full initiative lifecycle—from strategic ideation and partnership building to cross-functional alignment, campaign architecture, and operational delivery—driving innovation and measurable impact across Roku’s partner ecosystem.
For California Only - The estimated annual salary for this position is between $148,000 - $199,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing:
- Lead and mentor a high-performing team to drive growth for Roku’s streaming partners
- Develop strategies to secure promotional offers, negotiate barter media deals, and launch impactful tentpole campaigns—delivering distinct value and elevated brand engagement
- Build and maintain strong relationships with external partners, collaborating closely to develop innovative campaigns and strategic initiatives that drive shared goals and maximize value for both Roku and its partners
- Oversee media planning, execution, and ongoing optimization for partner and performance campaigns, ensuring strategies consistently deliver incremental results through continual refinement of channel selection, audience targeting, campaign tactics, and media allocation
- Champion rigorous measurement, reporting, and actionable insights in partnership with analytics, media distribution, and automation teams to maximize incremental growth
- Foster continuous innovation and operational excellence through team development, AI-driven workflows, and project management rigor
We’re Excited If You Have:
- Bachelor’s in Marketing, Business, Communications, or related field; MBA or advanced degree strongly preferred
- 10+ years’ experience leading high-performing marketing teams in streaming, consumer technology, digital subscriptions, or branded entertainment campaigns, with proven results in partnership-driven initiatives
- Demonstrated expertise in developing and managing complex external partnerships, including campaign ideation, co-marketing, and strategic initiatives with retailers or streaming partners
- Strong track record of delivering measurable, incremental growth through large-scale promotions, barter media deals, and tentpole campaign executions
- Advanced capability in strategy alignment, team development, creative ideation, and project management within matrixed environments and cross-functional teams
- Expertise in analytical approaches to campaign measurement, performance optimization, and the use of AI-driven workflow and automation tools
- Demonstrated fluency in machine learning and marketing automation as applied to media and campaign personalization
- Exceptional relationship building, executive stakeholder influence, and communication skills to drive business impact and partnership success
#LI-SSC
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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