Sr. Subscriptions Marketing Manager

Marketing | Mexico City, Mexico | ID: 10357 

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Sr. Subscriptions Marketing Manager

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team 

The Subscriptions Marketing team’s mission is to drive subscriptions growth by helping our customers discover, enjoy, and manage their subscriptions through Roku. Our team consists of specialists in Product, Web, Growth, Lifecycle, Content, and Partnerships Marketing. We support new service and feature launches, lead major content campaigns, and develop ongoing marketing automation to assist customers in navigating their personalized subscription journeys with Roku.

 

About the role 

This role is based in our Mexico City office. As the Senior Subscriptions Marketing Manager, you will lead the marketing strategy for both new and existing subscription services and promotional campaigns. You will work closely with the global marketing team, product marketing, and lifecycle marketing teams to create a cohesive, data-driven approach for driving subscriber acquisition and retention. This role is highly collaborative and cross-functional and requires strong expertise in data and analytics.

We are looking for a creative and data-driven marketer who can utilize a variety of campaign strategies, machine learning, and analytics to optimize marketing efforts across Roku’s owned and operated channels. Demonstrated expertise in planning, developing, launching, and analyzing subscriber marketing strategies is essential.

You should be comfortable working with AI and machine learning, consumer insights, as well as analytics. And be able to provide examples of how you have applied data to shape marketing tactics. A passion for working in a dynamic, fast-paced environment within a highly competitive marketplace, coupled with a proven track record of insightful performance, is crucial.

 

What you’ll be doing

  • Leading the marketing strategy in collaboration with cross-functional teams to launch new SVOD services and grow existing services across Roku’s owned and operated channels
  • Partnering with creative, product marketing, and brand teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
  • Collaborating with various product and engineering teams to leverage AI and machine-learning capabilities for personalizing and automating tactics
  • Owning the strategy, execution, and reporting for campaigns across multiple consumer touchpoints, including, but not limited to, display, video, email, web, and mobile
  • Utilizing offers and incentives to acquire customers, reduce churn, encourage win-backs, and upsell existing subscribers
  • Working closely with media strategy, planning, insights, and analytics leads to determine objectives, goals, and KPIs, as well as measuring and tracking all campaigns and tactics
  • Reviewing data and making recommendations for future testing, optimizations, and automations

 

We’re excited if you have

  • 7+ years of marketing experience in the media or technology sectors, with a strong emphasis on subscriber marketing
  • Extensive experience analyzing and interpreting data, developing hypotheses to enhance customer engagement and monetization, and adapting testing phases based on new insights, preferably related to a subscription service
  • Specific experience with AI and machine learning applications in a marketing context
  • A proven track record of driving customer acquisition and revenue growth through the implementation of digital media strategies
  • Proficiency in data visualization tools (Looker/Tableau) and project management tools (Airtable, Asana)
  • Excellent written and verbal communication skills, enabling effective interaction with both technical and non-technical stakeholders. Comfort in presenting and sharing work with executive leadership is essential
  • A proactive, self-starting attitude with an ownership mentality, demonstrating a preference for solutions over problems, and balancing data-driven decisions with intuition

 

You must have

  • Experience in subscription marketing, streaming experience is a plus!
  • Bachelor’s degree or equivalent
  • Fluency in English
  • Proficiency with Microsoft Word, Excel, and PowerPoint
#LI-SB5

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.

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Thanks for considering a role at Roku. Take a moment to complete the form below. We ask that you remove any photos from your resume or CV before submitting your application. 

Additionally, providing false, misleading, or inaccurate information or responses will void this application and disqualify you from consideration. If employed by Roku, it will result in the immediate termination of employment regardless of when Roku discovers misleading or inaccurate information.

 

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Accommodations

Roku complies with federal and state disability laws and it is our policy to provide reasonable accommodations to qualified individuals, including applicants and employees, with disabilities unless the accommodation will impose an undue hardship. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to EmployeeRelations@Roku.com.

Roku considers qualified applicants regardless of criminal histories, consistent with legal requirements.

Anti-Discrimination Notice

Roku is proud to be an Equal Opportunity employer. It is the Company’s policy to provide equal opportunity to all individuals seeking employment without regards to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. Roku also prohibits harassment or discrimination of applicants based on any of the above-listed protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

 

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Completion of the form is entirely voluntary, and refusal to provide the information will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable local, state, and federal law, executive orders, and regulations.

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Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.

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By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms. If you do not wish to receive any communications from Roku regarding similar roles in the future, you may unsubscribe at any time.

Thank you for your interest in joining our talent community at Roku! We appreciate your time and effort in submitting your contact information. We'll keep you updated on future opportunities that match your skills and experience.

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