Content Strategy Coordinator
Marketing | New York, United States | ID: 11027
Content Strategy Coordinator
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role
We are looking for a Content Strategy & Operations Coordinator to work across our various lines of business including Sports, Originals, Licensed Content, and annual tentpole programs. The ideal candidate will have a passion for all things entertainment, sports, and streaming.
Great team: Work with a passionate and collaborative team of Strategists as part of the Content Monetization Strategy team. We thrive on innovating and creating value-driven sponsorship opportunities in a competitive market.
Curiosity, encouraged: Don’t be satisfied with the status quo, be knowledgeable about the landscape, find untapped opportunities to differentiate Roku
Market leader status: Be at the forefront of the dynamic streaming TV landscape and help build first to market sponsorship packages that stand apart and add meaningful impact for streamers and advertisers alike
Access: influence product roadmap for sponsorship activations based on business cases informed by marketplace feedback and competitive research
For New York Only - The estimated annual salary for this position is between $70,000 to $94,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
About the team
The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.
What you'll be doing:
- Support Content Strategy Manager in building and optimizing packages
- Collect marketplace intelligence, including competitive analysis to inform new package recommendations. Synthesizing sales feedback will also be required.
- Build sales facing sponsorship pages to provide key information on pricing, business rules, packaging strategy, etc.
- Work with cross functional partners across marketing, measurement, Revenue Operations, Account Management, and Product Strategy & Operations. For support on sports communication with leagues will be required
- Support in each Go To Market workstream by creating GTM project plan, capturing action items, etc.
- Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases
- Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to supporting in package creation
- Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.
We're excited if you have:
- 2-3 years of experience in media strategy, media planning, or media buying.
- Exceptional communication and organizational skills, attention to detail is critically important.
- Solution oriented mindset and collaborative nature to help drive work forward
- Self-motivated to create great work that’s digestible and scalable
- Proficient with Excel, PPT, and Media Radar
- College degree or equivalent
#LI-GT2
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.
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