Senior Product Manager – Backdrops

About the Team

Backdrops is Roku’s ambient display feature, transforming idle TV screens into beautiful art displays. Already delivering tens of millions of sessions monthly, Backdrops is becoming a signature part of the Roku experience – beautiful, engaging, and deeply integrated into the Roku TV experience.

As the Senior Product Manager for Backdrops, you’ll own a roadmap focused on scaling a highly engaging product – while continuing to deepen engagement and supporting critical sustaining initiatives. You’ll also shape our monetization strategy from the ground up, ensuring that everything we build in Backdrops today sets the stage for a future where Backdrops can support meaningful revenue while staying true to its design values. 

You’ll be responsible for both the consumer-facing experience – including the Backdrops apps and available art galleries – and the underlying tools and APIs that enable content partners to contribute and manage their work.

About the Role

• High autonomy – You’ll drive both strategy and execution with minimal oversight. 
• Collaborative leadership across disciplines – You’ll work with teams across design, engineering and content – not just to coordinate, but to co-develop product direction and ensure every detail reflects a unified vision.  
• Strategic clarity – You'll be responsible for articulating the product strategy for Backdrops and explaining how it fits into Roku's broader vision

What You’ll Be Doing

• Lead Product Strategy: Own the roadmap for Backdrops, balancing near-term scale and engagement initiatives with longer-term opportunities like creator monetization and generative content.
• Stay Connected to Users: Ground product decisions in a clear understanding of what users value – drawing from usage data, user research, market signals, and competitive insight.
• Build the Platform: Define and deliver the Gallery Management & Curation Tool used by internal and external curators to manage content across galleries and markets.  
• Drive Feature Development: Lead the end-to-end development of new user features – from ideation and user validation through design and delivery – ensuring each addition meaningfully enhances the Backdrops user experience.  
• Prepare for Monetization: Lay the groundwork for gallery subscriptions and creator monetization, including payment integration and gallery discovery features.
• Measure & Optimize: Take ownership of an existing product metrics framework – refining, expanding, or redefining it as needed to guide decisions and demonstrate impact.
• Partner on International Rollout: Lead product expansion into international markets – working with legal and local market teams to ensure compliance and user delight.
• Champion Beauty and Delight: Ensure every aspect of the product reflects our design principle: “Backdrops should be beautiful.”

We’re Excited if You Have

• 6+ years of experience driving product outcomes—through product management or other roles spanning customer engagement, operational execution, and cross-functional leadership
• Proven ability to define and deliver cross-platform user experiences that span hardware and software
• Experience working closely with engineering teams to scope, deliver, and iterate on complex features – translating product vision into practical, scalable implementation
• Comfort with experimentation, hypothesis-driven iteration, and working with design and UX to deliver delightful, low-friction experiences
• Strong analytical and communication skills, with a track record of aligning engineering, design, and business stakeholders
• Experience working with international stakeholders, including localization, content licensing, and privacy/legal teams
• Familiarity with content platforms, marketplaces, or media curation tools

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