What to Expect:
This intimate gathering is more than just a workshop — it's your front-row seat into how Roku's Advertising Engineering org is built, from real-time ad serving and data platforms through to the customer-facing tools our partners rely on, and how the team works with AI day to day.
✨ Insider Access
Go behind the scenes with Roku's Advertising Engineering teams — from the Go and Java services powering real-time bidding and ad serving (RTS, RAPS, RAMS), to the data platforms behind audience targeting and attribution (DMP, Unified Attribution), to the full-stack web squads building OneView, RAMS UI and other customer interfaces.
☕ Expert Insights
You'll hear directly from Roku's Ads leadership and engineers: our VP of Ads on vision, scale and market context; our Sr Director of Web on building the web team and a real problem they've solved with Node.js, React and Next.js; and our Backend/Martech leadership on Golang, Java and data pipelines — with a real problem they've solved too. Web and backend get equal airtime and equal depth.
🤖 AI in Practice
Rather than a slide on AI philosophy, this is a demo-led segment: a real engineer walking through a real piece of work done with agentic tooling — what the agent handled, what they verified, and where their judgment mattered. At Roku, we don't just use AI, we work with it: agents and smart tools power drafts, analysis and repetitive workflows, while our people bring direction, judgment and accountability.
🗣️ Panel Q&A
All speakers come together for a moderated panel with live, anonymous audience questions via Slido — the kind of sharp, honest questions senior engineers actually want to ask.
🤝 Networking Opportunities
Once the panel wraps, we move through to food, drinks and informal conversation — including "ask an engineer" stations where individual contributors (not just leaders) are on hand to talk 1:1 about OneView, RUM, ROME, RAMS, DMP, Avails and Planner. Whether you're a backend engineer scaling real-time bidding systems or a full-stack engineer building the next customer-facing UI, this is where meaningful technical connections happen.
