Creative Director, Content Marketing

About the team

Global Brand and Creative defines, expresses, and amplifies the Roku brand—setting the strategy and elevating our story with high-quality creative, brand consistency and efficiency across the entire Roku portfolio. Within Global Brand team, the Creative Studio partners across devices, product, marketing, and advertising to deliver integrated marketing campaigns and promotions that drive awareness, engagement, and brand affinity for Roku and its sub-brands.

About the role

The Creative Director, Content Marketing role leads the end to end creative strategy and execution for Roku’s streaming services portfolio (The Roku Channel, Roku Originals, Premium Subscriptions, Howdy, etc.). They will lead the development of creative campaigns for content and services partnering closely with Content, Marketing, Subscriptions and Viewer Product groups to deliver high-quality creative with measurable impact. This role will lead development and execution of campaign creative leveraging our internal team of project managers, video, photo, design, web development, and motion creatives while also managing an internal team of creatives including design and photography focused on sports, originals, licensed content and seasonal campaign creative. This role will also guide external agencies to ensure work is on brand, culturally resonant, and performant—while reinforcing Roku’s standards for creative excellence and consistency.

For California Only - The estimated annual salary for this position is between $197,000 - $260,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing 

• Lead creative campaign development for seasonal, launch and evergreen initiatives—from strategy, to concept, to creative production across key art, AV promos/trailers, native display, push, email, social and on platform merchandising—working closely with our internal creative team of editors, designers, illustrators, animators, producers and project managers.
• Partner with cross-functional content and product teams to translate business objectives into audience first creative that moves priority KPIs (engagement, repurchase, subscription) for The Roku Channel, Roku Originals, Howdy, Frndly and Premium Subscriptions.
• Champion a culture of creative excellence—fostering experimentation and inspiring teams to do their best work through strong leadership, empathy and magical soft skills.
• Leveraging AI with integrity to drive speed without compromising quality.
• Inspire, manage and grow a team of design creatives with experience to elevate how we brand and promote our content and streaming services.
• Direct external agencies and production partners, providing clear feedback and keeping work on-brief, on-brand and on-time.
• Measure and iterate—working with marketing and analytics to test creative, learn fast, and optimize for impact.

Required Skills & Qualifications:

• 10+ years of creative leadership in streaming entertainment, studio/network, or agency environments, with a portfolio of integrated campaigns for film/TV/streaming services.
• Proven excellence in brand storytelling across AV (trailers/promos), key art, digital/social, and on platform merchandising; comfortable working with motion/animation and postproduction if needed.
• Demonstrated success building campaigns that ladder to business outcomes (engagement, retention, subscription) delivering high-quality creative with efficiency in a highly collaborative environment.
• Clear creative direction across design, copy and AV with the ability to give actionable feedback and uplevel work quality while keeping teams engaged.
• Experience building and mentoring high performing, multidisciplinary teams with empathy and respect and managing external agencies/production partners with clarity and speed.
• Expert collaborator who can translate strategy into simple, resonant creative ideas and manage stakeholders across marketing, product, and operations with a partnership mindset.
• Working knowledge of CTV/OTT platforms and on device merchandising best practices; familiarity with testing/optimization frameworks is a plus.
• An online portfolio is required; please include links (and passwords if applicable) demonstrating integrated campaign work.
• Bachelor’s and/or Master's degree in a related field or equivalent practical experience.

Preferred Qualifications:

• Strong understanding of streaming platform business and advertising business.
• Bilingual proficiency (English and Spanish) preferred.

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