Product Strategy & Operations Lead, Advertising
Advertising | New York, United States | ID: 10547
Product Strategy & Operations Lead, Advertising
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku’s Ad Product organization. We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku’s advertising portfolio. The team sits at the intersection of product development and business enablement. Our focus is on driving clarity, scalability, and alignment across initiatives, from roadmap planning through launch execution. We also collaborate closely with commercialization partners to ensure new products and solutions are effectively brought to market.
About the Role
Roku’s key verticals - including Political, Pharma, Sports Betting/Gambling, and Alcohol - represent critical growth opportunities but also come with unique complexities in policy, compliance, and operations. As the Product Strategy & Operations Lead for Vertical Strategy, you will ensure these categories are strategically scaled by identifying roadblocks, influencing the product roadmap, and aligning cross-functional stakeholders. This role emphasizes inbound product strategy: applying systems thinking, conducting market and policy analysis, and defining scalable frameworks that unlock revenue while maintaining compliance. The ideal candidate is a strategic operator with deep problem-solving skills, strong cross-functional leadership, and experience navigating regulated advertising categories.
For New York Only - The estimated annual salary for this position is between $140,000 - $176,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Develop and maintain product strategy for high-priority verticals, ensuring business needs and market dynamics are reflected in roadmaps and prioritization
- Analyze systems, workflows, and dependencies across ad-serving platforms, targeting frameworks, and operational processes to identify gaps and propose scalable solutions
- Partner with Product Management, Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, operational, and policy challenges
- Establish frameworks for scaling verticals across programmatic and direct channels, and across formats, including video, display, and sponsorships units
- Act as the directly responsible individual (DRI) for vertical-specific initiatives, ensuring cross-functional teams are aligned, accountable, and delivering measurable outcomes
- Track industry trends, policy changes, and competitor strategies to inform decision-making and maintain Roku’s differentiation in regulated ad categories
We're excited if you have
- 6+ years of experience in strategy & operations, management consulting, product marketing, or equivalent practical experience, ideally within digital advertising
- Strong preference for experience in at least one regulated vertical (political, pharma, gambling, or alcohol)
- Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment
- Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes
- Exceptional communication and influence skills, with the ability to bring clarity and alignment in ambiguous environments
- Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility
#LI-DH2
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Application
Thank you for applying for a role at Roku! We appreciate your interest in joining our team. We have received your application and will review it thoroughly.
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